In the newly published book Unprecedented: Canada’s Top CEOs on Leadership During COVID-19 (Signal/McClelland), Couche-Tard CEO Brian Hannasch joined twenty-nine chief executives at iconic Canadian companies in contributing a remarkable collection of exclusive first-person stories on leadership during the COVID-19 pandemic as they look back on their experiences of the past year leading on the frontlines.

“The book is meant for anyone in Canada who wants to know how the brands they touch each day, the companies they rely on, kept moving forward through COVID. We hope those in business, now and in the future, learn something from these shared experiences. Going forward, we hope this book serves as a reminder of an unprecedented challenge to Canada. A crisis we overcame together, and one we emerged from stronger than ever.” said co-authors Steve Mayer, President of Greenhill Canada and Vice Chairman of Greenhill & Co, and Andrew Willis, business columnist for The Globe & Mail

Get a behind the scenes look into Couche-Tard's One Team approach during the 18 months of the covid crisis through Brian Hannasch's perspective in a personal diary-like form, including messages shared with the organization and letters to stakeholders during the most intense days of Covid-19. Brian writes of his deep gratitude to the entire organization for keeping our team members and customers safe and for our continual commitment to the business and the communities where we work and live:  

I am also reflecting on what I learned as a CEO during COVID. To be humble, what I learned was actually nothing new to me – trust your team and say thank you. I learned once again that this simple formula works.  It did for us during Covid, and we are now a better, stronger company.

Brian Hannasch (excerpt from Unprecedented)

The co-editors’ and authors’ net proceeds from the sales of Unprecedented are being donated to United Way Centraide Canada for COVID recovery across Canada. To date, more than $3.5 million has been contributed by the twenty-nine companies involved in this project. 

For more information: Unprecedented by Steve Mayer and Andrew Willis | Penguin Random House Canada