Since the opening of our first store in Laval, Couche-Tard has been on a journey to become the world’s preferred destination for convenience and mobility. Part of becoming a true global flagship has been made possible by our growing brand identity, especially through our Circle K rebranding initiative.  The next phase in this journey is to unify our Circle K and Couch-Tard brands in how they show up to our customers, team members, and partners.

Earlier this Spring, the Quebec West and Quebec East & Atlantic Business Units announced plans for a visual refresh that would allow new and existing Couche-Tard stores to update their look, aligning our brand presence globally and honoring the Couche-Tard heritage.

The beloved Owl, an important part of our identity for the past 40 years, continues to inspire and lead this growth. To learn more about the next chapter please watch this video below!

Two (2) stores have already been opened in the Montreal-area and more will follow in the Quebec West division over the coming year. 

‘’The owl is emblematic of Couche-Tard’s heritage and modernizing our colors is a testament to how much we’ve grown globally through the Circle K brand. Our wish is that our team members and customers feel a sense of pride in knowing that both journeys are connected and that this is how we continue to spread our wings’’

Stéphane Trudel, Senior Vice President of Operations, Canada
(Pictured: Store #1031 in Blainville, Quebec) Photo Credit: David Boyer

Our mission remains the same, to make our customer’s lives a little easier every day and to continue growing together with our people as ONE TEAM.

To download our new logos, you can access them in our Media Resources section.